The first element I see when I look at this ad is two attractive young people drinking Pepsi and having a fun time by the beach. This part of the ad is playing on audience's emotions. Society idolizes the young and attractive. Next I notice the caption at the bottom where it states, " Pepsi the Light refreshment". Now I am associating Pepsi with a healthy life style. The product is appealing to the health conscious part of population. I notice the vintage appearance the ad has. Assuming it is created during today’s time, this ad now appeals to the older generation who grew up during that time period. After putting all the clues together I realize that the audience the ad is targeting is middle age, slightly overweight portion of the population. The thesis of this ad is "Drinking Pepsi will make your life like the one in the ad." This is known as a casual argument. If you buy this product your life will be like the one in the ad.